Section 1: Business Strategy
Defining a Business Model
To start a business, define a business model. To define a model, we can use the parameters below:
- Value Proposition: Define what is the business proposition of your business—how you create and capture value for customers.
- Services & Products: Define what offerings are provided by the business.
- Revenue Model: Define how your business will make money.
- Other Parameters: Define other things like created vs. outsourced capabilities, resources, and systems inside the company.
Defining a Mission Statement
Defining a mission statement is important. It helps employees, stakeholders, and customers to know:
- The living, ambitious reason why your business exists.
- The direction that can be used to create a business strategy for your business.
Strategic Analysis & Industry Frameworks
- External Environment & Industry Analysis: Processing diverse business and industry information to diagnose strategic issues, evaluate alternatives, and understand macro-environmental factors and market dynamics.
- Internal Capabilities & Coordination: Understanding how managers coordinate different functional areas, resources, and systems inside a company and align them with the external environment to enhance overall performance.
Strategic Execution & Pivoting
- Formulating Actionable Plans: Processing business data to formulate a coherent and actionable strategic plan from the executive point of view.
- Pivot from Current Business Model: If your business does not work as expected, make a plan to pivot to a model that works.
Section 2: Corporate Strategy
Corporate Scope & Value Creation
- Multi-Business Enterprises: Understanding how corporations create, capture, and maintain value across multiple business units.
- Corporate Scope: Assessing choices regarding horizontal expansion (entering new industries) and vertical integration (controlling supply chains).
Strategic Transactions & Global Growth
- Corporate Transactions: Evaluating growth through mergers, acquisitions (M&A), strategic alliances, and joint ventures versus organic growth.
- Global Strategy: Frameworks for assessing international markets, entry strategies, and balancing global integration with local responsiveness.
Corporate Governance & Stakeholder Alignment
- Corporate Governance: Understanding the role of corporate boards, executive leadership, and regulatory compliance in modern companies.
- Stakeholder Management: Balancing the interests of shareholders, employees, customers, and society in high-level strategic decision-making.