This is a Part 3 of three series:
- Part 1: Product Management (PM) role, Becoming a PM, Product life cycle, and understanding the company.
- Part 2: creating an opportunity hypothesis, validating a hypothesis, and taking an idea into action.
- Part 3: Working with design, engineering, and marketing. Finally, completing the product lifecycle.
Working with Design:
- User experience (UX) design: it is about how a user interacts with a product. A customer should use the product and use it in the right way. A user-centered design is an approach from a user’s standpoint in using a product.
- The design process has these phases: User research, information architecture, interaction design, prototyping, visual design, and content strategy.
- The design process starts before writing the PRD.
- Design relationship skills: A product manager focuses on an ideal customer and a design lead focuses on an idea user.
Note: I will revise the design details in the upcoming articles.
Working with Engineering:
- Relationship with engineering: it is important to build a respectful relationship with engineering. They are hard working professionals who do many more things in addition to writing the complex code.
- Software development methodologies: two famous mythologies are waterfall and agile. Waterfall is a lengthy and iterative process in that each iteration may take time. Whereas, agile is a short duration iteration process. Waterfall approach does not allow changes in between the process. Whereas, agile is a flexible approach. Scrum is an approach for agile development. Scrum uses time-boxed sprints.
- Kanban: Kanban is a process that controls the work in-process items and focuses on moving to the next steps. In a simpler form, Kanban board process suggests to-do, doing, and done steps.
Marketing of the product:
- Marketing a product: Marketing is important to launch a product successfully. Some companies have product Marketing Manager (PMM) roles that are external customer and partners facing.
- Product Messaging: Product messaging is important to let customers know why they should use your product.
- Launching the product: identifying a launch owner is a great way to launch a product. Going To Market ( GTM) can be divided into three steps: prelaunch, launch, and post launch. Prelaunch focuses on planning the launch by taking multiple steps. Launch focuses on mainly executing on the plan. Post-launch focuses on post launch analysis, marketing, and sales.
Completing the product life cycle:
It is important to celebrate the completion. it is also important to discuss how things went from start to end, to assess how the process an be improved for the future iterations.
- The Product Book: How to Become a Great Product Manager by Product School, Carlos Gonzalez de Villaumbrosia, et al.
- Donald Norman’s seminal The Design of Everyday Things