Product Management Overview: Part 3 of 3

This is a Part 3 of three series:

  • Part 1: Product Management (PM) role, Becoming a PM, Product life cycle, and understanding the company.
  • Part 2: creating an opportunity hypothesis, validating a hypothesis, and taking an idea into action.
  • Part 3: Working with design, engineering, and marketing. Finally, completing the product lifecycle.

Working with Design:

  • User experience (UX) design: it is about how a user interacts with a product. A customer should use the product and use it in the right way. A user-centered design is an approach from a user’s standpoint in using a product.
  • The design process has these phases: User research, information architecture, interaction design, prototyping, visual design, and content strategy.
  • The design process starts before writing the PRD.
  • Design relationship skills: A product manager focuses on an ideal customer and a design lead focuses on an idea user.

Note: I will revise the design details in the upcoming articles.

Working with Engineering:

  • Relationship with engineering: it is important to build a respectful relationship with engineering. They are hard working professionals who do many more things in addition to writing the complex code.
  • Software development methodologies: two famous mythologies are waterfall and agile. Waterfall is a lengthy and iterative process in that each iteration may take time. Whereas, agile is a short duration iteration process. Waterfall approach does not allow changes in between the process. Whereas, agile is a flexible approach. Scrum is an approach for agile development. Scrum uses time-boxed sprints.
  • Kanban: Kanban is a process that controls the work in-process items and focuses on moving to the next steps. In a simpler form, Kanban board process suggests to-do, doing, and done steps.

Marketing of the product:

  • Marketing a product: Marketing is important to launch a product successfully. Some companies have product Marketing Manager (PMM) roles that are external customer and partners facing.
  • Product Messaging: Product messaging is important to let customers know why they should use your product.
  • Launching the product: identifying a launch owner is a great way to launch a product. Going To Market ( GTM) can be divided into three steps: prelaunch, launch, and post launch. Prelaunch focuses on planning the launch by taking multiple steps. Launch focuses on mainly executing on the plan. Post-launch focuses on post launch analysis, marketing, and sales.

Completing the product life cycle:

It is important to celebrate the completion. it is also important to discuss how things went from start to end, to assess how the process an be improved for the future iterations.


  • The Product Book: How to Become a Great Product Manager by Product School, Carlos Gonzalez de Villaumbrosia, et al.

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