This is a Part 3 of three series:

• Part 1: Product Management (PM) role, Becoming a PM, Product life cycle, and understanding the company.
• Part 2: creating an opportunity hypothesis, validating a hypothesis, and taking an idea into action.
• Part 3: Working with design, engineering, and marketing. Finally, completing the product lifecycle.

Working with Design:

• User experience (UX) design: it is about how a user interacts with a product. A customer should use the product and use it in the right way. A user-centered design is an approach from a user’s standpoint in using a product.
• The design process has these phases: User research, information architecture, interaction design, prototyping, visual design, and content strategy.
• The design process starts before writing the PRD.
• Design relationship skills: A product manager focuses on an ideal customer and a design lead focuses on an idea user.

Note: I will revise the design details in the upcoming articles.

Working with Engineering:

• Relationship with engineering: it is important to build a respectful relationship with engineering. They are hard working professionals who do many more things in addition to writing the complex code.
• Software development methodologies: two famous mythologies are waterfall and agile. Waterfall is a lengthy and iterative process in that each iteration may take time. Whereas, agile is a short duration iteration process. Waterfall approach does not allow changes in between the process. Whereas, agile is a flexible approach. Scrum is an approach for agile development. Scrum uses time-boxed sprints.
• Kanban: Kanban is a process that controls the work in-process items and focuses on moving to the next steps. In a simpler form, Kanban board process suggests to-do, doing, and done steps.

Marketing of the product:

• Marketing a product: Marketing is important to launch a product successfully. Some companies have product Marketing Manager (PMM) roles that are external customer and partners facing.
• Product Messaging: Product messaging is important to let customers know why they should use your product.
• Launching the product: identifying a launch owner is a great way to launch a product. Going To Market ( GTM) can be divided into three steps: prelaunch, launch, and post launch. Prelaunch focuses on planning the launch by taking multiple steps. Launch focuses on mainly executing on the plan. Post-launch focuses on post launch analysis, marketing, and sales.

Completing the product life cycle:

It is important to celebrate the completion. it is also important to discuss how things went from start to end, to assess how the process an be improved for the future iterations.

Reference:

• The Product Book: How to Become a Great Product Manager by Product School, Carlos Gonzalez de Villaumbrosia, et al.

• https://en.wikipedia.org/wiki/Product_management
• Donald Norman’s seminal The Design of Everyday Things